Everyone knows that there is value in search engine rankings. They are the best way to get found, gain customers and grow your subscriber base. There are all sorts of benefits to channels like social media, online communities and traditional advertising that can be used to promote a web site. And the concept of internet marketing is a broad concept covering a number of different online strategies. But when it comes to bringing traffic and attention there’s nothing quite like dominating the Search Engine Results Pages (SERPS)
TitlesA title sets the tone for newspaper articles, books, and movies. It’s not so different with websites, except the audience is a little more literal. Title tags appeal to users in SERPS helping them choose who to click on. But once they reach a site, page titles fade into the top of the screen.
But for search engines, title tags are the biggest on-page indicator of topical relevance. The 50 or so characters that occupy your title tags should always be use d to express your most important concepts. The words you use in a title tag should above all else reflect phrases that people are searching for. The language you think describes your products or services may be completely different from what is actually being searched for. That’s why keyword research an proper structure is essential if you are writing or re-writing your title tags.
