Of course we all know about Facebook and how it’s a powerful tool for business. These days’ it seems people check their Facebook account even more frequently than their email and use it for the social connections in their life. For me personally, email is something I do for work and my personal email is there in case I buy something online. If I have something to say to a friend, I say hello on the phone, via text or with Facebook.
Make It Worth Your EffortThere are many business pages out their such as Pepsi or Snickers that people click LIKE on, but they really aren’t too concerned with what these people have to say. However, since you’re taking the time and money to draw people to your businesses Facebook page, you better make it worth your while.
Create Something Worth FollowingA fan is almost worthless if they barely even know you’re there. These people have reached out to you; therefore, they are interested in content related to what you do. Post cool pictures, ask questions, respond to comments, and post articles about related content. It’s essentially like running a blog on Facebook and if you create an atmosphere worth following, those fans will bring other fans and constantly know that you are out there doing what you do.
Professional, But Informal Posts